10 Principles Of Good Web Design
Why Good Web Design is great for business? When people search for something you offer or precisely for your business, you want to show up- and not just show up – but show up and look good. Looking good is important because your website is often the first response you give potential customers.
Good Web Design that is optimised for usability and fulfils its expected functionality enhances the great user experience by conveying its particular message whilst together engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design.
We have described 10 Principles of Good Web Design to acknowledge in creating a website that brings in high numbers of leads and conversions.
1. Good Web Design Has A Purpose.
The idea of an information-centric website is to communicate specific, helpful information to a specific user/audience so that the reader learns something new or understands a topic better relating to a product or a service. The purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step to take next. A Good Website Design should demonstrate its core purposes to its users and engages them to make essential decisions. There are many different purposes that websites may have but there are core purposes common to all websites;
- Describing Expertise
- Building Your Reputation
- Generating Leads
- Sales and After Care
2. Good Web Design is Innovative
The need to provide value is at the core of every business, and the roles of design and innovation are to create value in unique ways. Innovation, the implementation of new ideas, uses creative processes to conceive of new ideas. Likewise, A Good Website Design must take a strategic approach to make new ideas come to life. The possibilities for innovation are not, by any means, depleted. Technological development is always offering new opportunities for innovative design. A Good Web Design underlines the usefulness of a product whilst ignoring anything that could detract from it. Innovation by design is the utilization of a designer’s methods and sensibility to address the needs of the consumer. The design is how (and why) the product or service functions. It is the process of taking an idea and making it tangible and useful.
3. Good Web Design is Aesthetic
Aesthetically pleasant Web Design brings up a positive attitude in the users. It makes them care more about the product or service and impacts how pleasure they feel from the product. Aesthetic design affects our long-term attitude about products and even people. Good Web Design makes a product useful and indicates the usefulness of a product whilst disregarding anything that could detract from it. The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being.
4. Good Web Design is Simple
The simple design has certain benefits over the more complex ones. They are easier to understand, cheaper to make, and easier to fix in case there is a need to. By keeping it short and simple, you ensure that your audience isn’t unnecessarily puzzled and confused from the message that you intend to communicate. A simple design is not a design that is minimalist or bare—it is a design that is accurate, consistent and beautiful. When it comes to user-friendliness making everything as simple as possible is typically the best route to go down. Today’s designers and developers now have a more extensive scope of tools and abilities that allow them to provide a much more user-friendly experience for the average user.
Ways to achieve simplicity through design
- Maintain Clarity: Understand and Design for your Users’ Main Goals.
- Make Use of Automation: Design for a Minimum Amount of Conscious and Cognitive Effort
- Limit Options: Design for a Strong “Information Scent”
5. A Good Web Design has an Effective Content
Writers are designers
Effective Content Writing is a notable part of communication. Good Web Design content allows businesses to deliver their message with exactness and ease to a far larger audience than through face-to-face or telephone conversations. Effective Content Writing is an approach that involves the use of content to define the layout and elements in a design, rather than the other way around. It’s quite common to see placeholder text and images used throughout the prototyping process, and real content only introduced at the very end. Using compelling language creat Effective Content that attracts and influence visitors by converting them into customers.
6. Good Website Design is Honest and Respectful
Honest, means not to lie when it comes to design. It is what you think it is. Its form and materials show their nature. Good Web Design does not make a product more innovative, powerful or valuable than it is and does not attempt to manipulate the consumer with promises that cannot be kept. Care and accuracy in the design process show respect towards the user.
7.Good Design is Long-Lasting
A good design needs to be timeless and one that grows out of a select few trends that have the potential to stand the test of time. It avoids being fashionable and therefore never appears out-of-date. Good design makes an important contribution to the preservation of the environment. It saves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
8. Good Web Design is MOBILE-FRIENDLY
Increase user’s Visibility. One of the best things about having a mobile-friendly website is that you can reach a wider audience. Responsive websites make online sharing simple and so your web visitors are more likely to share on their social platforms. Plus, mobile-friendliness is a ranking symbol on Google. At its simplest, mobile-friendly design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets.
9.Good Web Design is Unobtrusive
Good Website design highlights the usefulness of a product or a service whilst disregarding anything that could detract user’s from it. Good Website Design should, therefore, be both neutral and restrained, to leave room for the user’s self-expression.”
10.Good Web Design has VISUAL HIERARCHY
A good design should affect the order in which the human eye perceives what it sees. Element in a design should be organised or exhibited in a way that implies importance and its purposes. Hierarchies give us the order to make sense of a design easily. This helps user’s process information visually, and recognise elements in the order in which the designer has emphasized them according to Size — Larger elements will dominate and catch eyes first. Colour — Bright colours catch eyes ahead of muted, drab ones.
Good Website Design is meant to show the intention that exists behind an action or an object in a clear way. Great design shreds away all possible interpretations of intent, leaving only one. For a design to be great, everyone should be able to understand the point of the design, regardless of their background, experience, and taste.